Who am I?

 

I'm a word nerd, apostrophe pedant and spelling specialist. I'm the person who can barely resist the urge to graffiti 'ly' on the sign at the servo that urges us to 'Drive safe!'.

My experience spans 25 years in writing and creative communications, as a freelancer and within advertising and design agencies. I can delve into marketing and communications strategy to make sure your precious resources are being used to achieve your goals.

Thinking visually comes with the territory. If memes have taught us anything, it's the enduring power of a good headline/image combo.

I've lectured in Copywriting/Creative Process, written for international brands and even co-written an opera. Oh, and I co-launched and ran a fabric retail business partnership called The Drapery for ten years. In my spare time you’ll find me obsessively sewing. So I’m especially passionate about creative businesses, and those that seek to ‘do good’. The fabric shop also gave me hands-on experience with e-commerce, social media and online presence.

How can I help you?

(Nope, not gonna hem your jeans.)

Fancy pieces of paper

University of Adelaide - Bachelor of Arts (English & Philosophy)

Advertising Federation of Australia - AdSchool

Australian Writers and Art Directors Association - AWARD School

Australian Writers' Centre - SEO Copywriting

Australian Writers’ Centre - Freelance Writing (Feature Articles)

Jane Goldney, Copywriter (with chicken)